Tweezermann
Found Studio - 2021
Role - Animation, Lookdev, R&D
Tweezerman is the world’s leading brand in premium beauty tools. To celebrate their 40th anniversary, Found created a series of sophisticated product films that hero the precision and craftsmanship of their range.
Motion System
The motion theory for the campaign focuses on the characteristics and mechanisms of the Tweezerman product range. A ‘pinch and pull’ approach to the choreography created unified movements and behaviours that referenced the shapes and actions of the tools themselves. Every product was modeled and textured from scratch based on the real products.
Credits:
Found Studio
Creative Director – Clayton Welham
Managing Director: Dan Moore
Production – Felix Jude West, Sophia Georgiou
Design & Animation – João Lucas + Duncan Tune + Will Baldock + Simon Glass