Samsung Newfold
Clim Studio - 2024
Role - Animation, Lookdev, R&D
Samsung comissioned Clim Studio to create a whole set of visual installations of their Exhibit during the 2024 Milan Design Week.
Innovative Room
Innovative is the second space , where starting from the essential it is possible to discover what the future holds for us. Here technological innovation acts as an enabler to explore new potential ideas. With motion capture, the exhibit detects our movements, technology responds as if it anticipates us, revealing the visuals that were blurred and letting us dive into a deeply-satisfying, contemplative experience.
Harmonious Room
Harmonious plays with the combination of technology and human experience as complementary. In this space , the images through the window become organic shapes to reveal a new world. There is a sense of synergy – everything works in unison. This space is designed to represent the search for a future that is inclusive and capable of stopping for a moment to contemplate this thought of a newfound equilibrium, where humans and technology collaborate.
Infinite Dream
The final scene, Infinite Dream, is the pinnacle where the impossible and the possible come together. Humans find themselves completely immersed in a world of familiar elements and also elements of fantasy.
Credits:
A Clim Studio Production
directed by Clim
Agency - Cheil South Korea
Global Creative Director – Yun Jang
Art Directors – Xiao Feng + Rosa Wang + Hee Jin
Producer – Kyum Hoi Koo
Clim Studio
Director – Clim
Producer – Jack Alexandre
Concept Artist – Tonet Dura
CG Design – Federica Bertot + Pablo Schiavo + Jitin John + Everthon Estevan + Wendy Eduarte
CG Design & Animation – João Lucas + Witold Markiewicz + Federico Piccirillo + Marcus Bakke + SergioFuego Damonte + Steffen Knoesgaard
Editor & PostProduction – Berta Terrassa
Music & SFX – QB Sound