Samsung Newfold
Clim Studio - 2024
Role - Animation, Lookdev, R&D


Samsung comissioned Clim Studio to create a whole set of visual installations of their Exhibit during the 2024 Milan Design Week.

Infinite Dream

Innovative Room

Innovative is the second space , where starting from the essential it is possible to discover what the future holds for us. Here technological innovation acts as an enabler to explore new potential ideas. With motion capture, the exhibit detects our movements, technology responds as if it anticipates us, revealing the visuals that were blurred and letting us dive into a deeply-satisfying, contemplative experience.

Two women and a man viewing digital artwork on screens in an art gallery with brick walls.

Harmonious Room

Harmonious plays with the combination of technology and human experience as complementary. In this space , the images through the window become organic shapes to reveal a new world. There is a sense of synergy – everything works in unison. This space is designed to represent the search for a future that is inclusive and capable of stopping for a moment to contemplate this thought of a newfound equilibrium, where humans and technology collaborate.

Indoor space with brick walls, large arched window and two smaller rectangular windows, digital art display of colorful floating spheres and pastel landscape seen through the windows.
Abstract digital artwork featuring floating colorful geometric shapes and textured elements over a pastel landscape with pink waters and a pink shoreline.
Abstract digital landscape with pastel pink, peach, and purple colors featuring floating and resting geometric shapes like spheres, toruses, and irregular forms near water and hills

Infinite Dream

The final scene, Infinite Dream, is the pinnacle where the impossible and the possible come together. Humans find themselves completely immersed in a world of familiar elements and also elements of fantasy.

Abstract surreal landscape with colorful pink, purple, and orange hills, rocks, fluffy trees, a body of water, and futuristic structures against a clear sky.
A pink-themed room with a surreal landscape mural on the walls, featuring floating spheres and mountainous terrain near water. There are reflective rectangular and circular structures in the foreground, some with mirror surfaces, and a circular platform with a ring-like structure on top. The scene includes soft, pastel colors and abstract elements.
A person standing in front of a large digital screen displaying an abstract landscape with pink hills, water, and a bright sky.

Credits:

A Clim Studio Production
directed by Clim

Agency - Cheil South Korea

Global Creative Director – Yun Jang


Art Directors – Xiao Feng + Rosa Wang + Hee Jin


Producer – Kyum Hoi Koo



Clim Studio

Director – Clim


Producer – Jack Alexandre


Concept Artist – Tonet Dura


CG Design – Federica Bertot + Pablo Schiavo + Jitin John + Everthon Estevan + Wendy Eduarte


CG Design & Animation – João Lucas + Witold Markiewicz + Federico Piccirillo + Marcus Bakke + SergioFuego Damonte + Steffen Knoesgaard


Editor & PostProduction – Berta Terrassa


Music & SFX – QB Sound