Ralph Lauren - Holiday Season
Found Studio - 2023
Role - Animation, R&D, Texturing

Together with Found’s Team we’ve created a set of seasonal films for the launch of Ralph Lauren’s global Holiday campaign. Each film showcases their hero gifting products, elevated into lavish objects of desire within the iconic Ralph Lauren world.

A wristwatch with a bear dressed in a tuxedo and plaid jacket on the face, holding a cocktail glass. The watch is on a red surface with old books and a dimly lit background.
Close-up of a Polo Ralph Lauren watch with a teddy bear dressed in a tuxedo and holding a martini glass, serving as the clock's face.

The Iconic Bag

The Suede Bag is one of the biggest Icons from Ralph Lauren collection for women. Directing the light to tease and caress the products in a seductively slow manner brings a sensual experience to the different product materials. Paying meticulous attention to detail, we modelled each product from scratch, allowing us to celebrate the finer details and craft within each one.

Beige leather handbag on a wooden surface with stacked books and a blurred vase of red roses in the background.
Close-up of a golden metal item with the Ralph Lauren Polo logo, depicting a polo player on a horse, mounted on a textured beige surface.

The Sweater

Each product is beautifully displayed on a stack of Ralph Lauren gifting boxes, set within a homely and festive atmosphere. Surrounded by rich mahogany, leather-bound books and all tied with luxurious ribbons, they perfectly complement the seasonal compositions.

A close-up of a folded sweater with a colorful, intricate pattern in black, red, green, blue, and white, inside a box that reads Polo by Ralph Lauren, with a black Ralph Lauren box and a ribbon in the background.
A Christmas sweater with a bear and snowflake patterns inside a black gift box on a wooden table, surrounded by other wrapped gift boxes with red ribbons.

The Polo

Recreating the iconic polo player logo for the Polo Shirt was an exercise in intricate modelling and precise fabric detailing. Cinematic camera work and shallow depth of field adds to the reverential feel.

A stack of six folded polo shirts in red, green, purple, yellow, and blue, with small embroidered polo player logos, placed on a leather surface inside a room.
Close-up of colorful folded Polo Ralph Lauren shirts with embroidered pony logos in purple, green, and blue.

Credits:

Found Studio

Creative Director –  Clayton Welham

Managing Director - Dan Moore

Creative Leads - Ryan Locke, Jack Seymour

Production - Felix Jude West, Sophia Georgiou

3D Artists- João Lucas, Kiril Trashliev, Nacho Velasco, Duncan Tune, Karolis Arbaciuaskas