Ralph Lauren - Holiday Season
Found Studio - 2023
Role - Animation, R&D, Texturing
Together with Found’s Team we’ve created a set of seasonal films for the launch of Ralph Lauren’s global Holiday campaign. Each film showcases their hero gifting products, elevated into lavish objects of desire within the iconic Ralph Lauren world.
The Iconic Bag
The Suede Bag is one of the biggest Icons from Ralph Lauren collection for women. Directing the light to tease and caress the products in a seductively slow manner brings a sensual experience to the different product materials. Paying meticulous attention to detail, we modelled each product from scratch, allowing us to celebrate the finer details and craft within each one.
The Sweater
Each product is beautifully displayed on a stack of Ralph Lauren gifting boxes, set within a homely and festive atmosphere. Surrounded by rich mahogany, leather-bound books and all tied with luxurious ribbons, they perfectly complement the seasonal compositions.
The Polo
Recreating the iconic polo player logo for the Polo Shirt was an exercise in intricate modelling and precise fabric detailing. Cinematic camera work and shallow depth of field adds to the reverential feel.
Credits:
Found Studio
Creative Director – Clayton Welham
Managing Director - Dan Moore
Creative Leads - Ryan Locke, Jack Seymour
Production - Felix Jude West, Sophia Georgiou
3D Artists- João Lucas, Kiril Trashliev, Nacho Velasco, Duncan Tune, Karolis Arbaciuaskas