Poppi - Lemon Lime
Steelworks - 2024
Role - 2D/3D Animation

Steelworks has partnered with Poppi to create a 30s broadcast spot celebrating the release of Poppi’s new Lemon-Lime flavor. We incorporated Poppi’s signature color palette and chrome aesthetic with transformative reveals of the can and flavor cues.

Close-up of a blue and green object with a circular pattern and motion blur effect.
Close-up of a glass dropper dropping liquid into a container filled with clear liquid, with colorful background and bubbles.
A digital or abstract art of lime slices and a whole lime surrounded by yellow and blue bubbles.
Limes and lemon slices submerged in bubbly water with a blue background.
A slice of lime submerged in fizzy carbonated water, with bubbles clinging to the surface of the lime.
Close-up of ice cubes against a blurred blue background.
Close-up of a Sprite soda can with condensation, a lime illustration, and a label indicating 3 grams of sugar.
Close-up of colorful bubbles, mostly in shades of green and blue, floating against a bright background.
A close-up of a green soda can touching a smooth gray surface.
A green soda can with white vapor or smoke coming out of it, creating the shape of a hand making an OK gesture. There is text that appears to say '#soda' partially visible and stylized in a melting font.
Close-up of a green marker cap above the word 'pop' on a white surface, creating a splash effect.

Credits:

Steelworks

Creative Direction –  Nidia Dias, Miguel Rato

Art Direction - Joey Phinn

3D Artists - Tiago Andrade, Joey Phinn, Marcel Piekarski, Afonso Soares, Dennis Tiege, Ezequiel Grand, Marcel Piekarski, Afonso Soares, João Lucas, Carlos Cidrais

Storyboard - Alex Potts

Editor - Claudio Vasques

Sound Design - Echoic Audio