Orajel
Clim Studio - 2024
Role - Animation, Lookdev, R&D
The Orajel campaign aims to encourage customers to actively seek out Orajel as a specific solution over generic pain relief products.
The Look
A minimalistic set design and a black&white approach with hints of corporate red set the tone to create and solve this impossible-maze. A slick and sophisticated look that’s rare to see when talking about toothache.
Credits:
Clim Studio
Creative Director – Clim
Production – Clim
Design & Art Direction - João Lucas + Edgar Ferrer + Clim + Jessica Herrera
Character Lookdev - João Lucas + Edgar Ferrer
Character Modelling - Sebastian Pfeiffer + Albert Carruesco
Character Rigging - Sebastian Pfeiffer
Character Animation - Russel Etheridge + Jessica Herrera
SFX - QB Sound