Marvin
Clim Studio - 2021
Role - BG Animation, Lookdev, R&D

Clim–Studio ideated and developed Marvin's corporate character to help them stand out from their competitors. A huggable humanoid creature that will live across all their platforms and products.

Who is Marvin?

Marvin is a behavioural health platform that provides customised mental health care for different professional identities. Marvin partners with hospitals like UCSF, Harvard Psychiatry, and UCLA to provide care for their employees and staff over telemedicine.​​​​​​​ The character was developed as a metaphor, closer to a human interaction level, bridging the institutional level to the human approach.

Lookdev and Stills

Once Marvin's character was created, the studio produced a series of 4 looping animations and 5 static images.

Welcoming users to the platforms, congratulating them when terminating a task, acknowledging their evolution... those were some of the messages we needed to convey with our static and animated visual metaphors.

Simple props, cosy materials and a gradient-based color approach. Those graphic, bold and semi-abstracted sets helped us creating a bespoke visual universe tight to their brand.

A grayscale 3D cartoon character with a human-like body, round face, and a small tuft of hair. The character is shown in T-pose, front, back, and side views, wearing a long-sleeve shirt and pants.
A colorful animated character with green skin and blue hair sitting on a large pink heart, waving. The character wears a purple sweater and blue pants. The scene includes geometric shapes like a white sphere, a blue cross, and a white platform against a plain gray background.
A green animated character with a big head, smiling and waving, wearing a blue sweater. Above it are three small, round, colorful characters with different facial expressions, each enclosed in a bubble.
A cartoon character with a teal face, arms, and legs, wearing a blue sweater, standing on one foot and leaning on a giant pencil.

Credits:

Clim Studio

Creative Director –  Clim


Production – Clim

Design & Art Direction - João Lucas + Edgar Ferrer + Clim + Jessica Herrera

Character Lookdev - João Lucas + Edgar Ferrer

Character Modelling - Sebastian Pfeiffer + Albert Carruesco

Character Rigging - Sebastian Pfeiffer

Character Animation - Russel Etheridge + Jessica Herrera

SFX - QB Sound