Marvin
Clim Studio - 2021
Role - BG Animation, Lookdev, R&D
Clim–Studio ideated and developed Marvin's corporate character to help them stand out from their competitors. A huggable humanoid creature that will live across all their platforms and products.
Who is Marvin?
Marvin is a behavioural health platform that provides customised mental health care for different professional identities. Marvin partners with hospitals like UCSF, Harvard Psychiatry, and UCLA to provide care for their employees and staff over telemedicine. The character was developed as a metaphor, closer to a human interaction level, bridging the institutional level to the human approach.
Lookdev and Stills
Once Marvin's character was created, the studio produced a series of 4 looping animations and 5 static images.
Welcoming users to the platforms, congratulating them when terminating a task, acknowledging their evolution... those were some of the messages we needed to convey with our static and animated visual metaphors.
Simple props, cosy materials and a gradient-based color approach. Those graphic, bold and semi-abstracted sets helped us creating a bespoke visual universe tight to their brand.
Credits:
Clim Studio
Creative Director – Clim
Production – Clim
Design & Art Direction - João Lucas + Edgar Ferrer + Clim + Jessica Herrera
Character Lookdev - João Lucas + Edgar Ferrer
Character Modelling - Sebastian Pfeiffer + Albert Carruesco
Character Rigging - Sebastian Pfeiffer
Character Animation - Russel Etheridge + Jessica Herrera
SFX - QB Sound