L’oréal Professionnel
Found Studio - 2022
Role - Animation, Lookdev, R&D
Working across many of L’Oréal’s hair care ranges, our work explores the visualisation of the science and ingredients that go into each product. Each product’s ‘hair tech’ features are brought to life in a series of otherworldly compositions and behaviours that sit together as a set.
Process Reel
My main focus was across the Metal Detox Shampoo, trying to create a light and foamy atmosphere that goes in line with the product specifications.
Metal Detox Shampoo Details
Some macro details of the foam and creamy animation
Product Line
Contained within all the products lies scientific research and active technical ingredients. Bringing the liquids, serums and foams to life through CG allows us to look closer and explore hidden structures and behaviours. By using movement, materials and light we can allude to the technologies and product benefits locked inside every bottle. The rest of the artists focused on bringing these to life.
Credits:
Found Studio
Creative Director – Clayton Welham
Managing Director - Dan Moore
Production – Felix Jude West, Sophia Georgiou
Design & Art Direction - João Lucas + Simon Graham + Olly Johnson
Animation - João Lucas + Simon Graham + Olly Johnson