Frooti Fizz
Sagmeister&Walsh - 2017
Role - Animation, Lookdev

Frooti Fizz is a sparkling mango juice in India. The goal with this new branding was to merge the visual languages from the existing brands so the consumer would feel some familiarity while also recognising a fresh new evolution of these beloved Indian brands.

Campaign

S&W developed a library of optical illusion patterns that trick the eye: they appear to animate and move even when the images are static. We worked with Alia Bhatt as the brand ambassador as she represents the brand attributes of Frooti Fizz: she's funky, fresh & full of energy.

Credits:

Sagmeister & Walsh

Creative Director – Jessica Walsh 

Client CMO – Nadia Chauhan

Design & Art Direction - Matteo Giuseppe Pani + Gabriela Namie + Heejae Kim + Felipe Rocha + Daniel Brokstad + Fumi Omori + Chen Yu + Angela Lanarelli

Animators - João Lucas + Yaya Xu + Karan Singh

3D Artists - João Lucas + Pablo Alfieri + Pierre Bourjo

Retouching - Daniel Plateado, Ekaterina Markevich