Frooti Fizz
Sagmeister&Walsh - 2017
Role - Animation, Lookdev

Frooti Fizz is a sparkling mango juice in India. The goal with this new branding was to merge the visual languages from the existing brands so the consumer would feel some familiarity while also recognising a fresh new evolution of these beloved Indian brands.

Campaign

S&W developed a library of optical illusion patterns that trick the eye: they appear to animate and move even when the images are static. We worked with Alia Bhatt as the brand ambassador as she represents the brand attributes of Frooti Fizz: she's funky, fresh & full of energy.

Young woman in colorful clothing, smiling and lying in a spiral, tunnel-like structure decorated with lemons and pink and black polka dots.
A woman in a purple dress is kneeling with one knee on the floor, holding a purple bottle of Frootz soda, surrounded by large, melting yellow rubber ducks with green leaves in a colorful, psychedelic room with swirling yellow, purple, and black patterns.
A woman dressed in a colorful, psychedelic outfit with red, green, pink, and white stripes, standing in a room with matching swirling patterns on the walls and floor. She is wearing a red hat, rainbow-colored sunglasses, white sneakers, and striped socks, and is holding a yellow apple with a green leaf.
A woman standing in front of a vibrant, hypnotic optical illusion background with yellow, pink, and purple checkerboard spiral patterns, surrounded by large blue spheres.
Woman with long wavy brown hair wearing orange hat and purple patterned dress and sunglasses. She is holding an orange object and standing in front of a purple and yellow dotted patterned background.

Credits:

Sagmeister & Walsh

Creative Director –  Jessica Walsh


Client CMO – Nadia Chauhan

Design & Art Direction - Matteo Giuseppe Pani + Gabriela Namie + Heejae Kim + Felipe Rocha + Daniel Brokstad + Fumi Omori + Chen Yu + Angela Lanarelli

Animators - João Lucas + Yaya Xu + Karan Singh

3D Artists - João Lucas + Pablo Alfieri + Pierre Bourjo

Retouching - Daniel Plateado, Ekaterina Markevich