Channel 4 Rebrand
Found Studio - 2023
Role - Animation, Lookdev, R&D


Working closely with Pentagram and 4creative, Found Studio designed the motion system and broadcast package for Channel 4’s new masterbrand. The bold and playful visual identity system brings all its channels, collections and content together under one roof for the first time. 

Motion System

Motion is an integral part of the new identity due to Channel 4 primarily working with moving-image.
Channel 4 must communicate its brand through media that are, by nature, kinetic. This is where the concept of motion design comes into play, serving as a key element of the new brand identity.

Application

To create a unique viewing experience, the Channel 4 logo moves through more than sixty gradients across the various platforms. The colour combinations maximise variation across each brand touchpoint to further enhance the ‘Altogether Different’ idea.

A bus stop advertisement with four TV screens. The first screen has a green background with the text 'Stream now' and 'It's just one drama after another'. The second screen shows four characters from 'The Light in the Hall'. The third screen features a woman hugging a girl with the text 'I Am Ruth' and 'an unconditional love'. The fourth screen displays a woman in a school uniform with crossed arms.
A television advertisement with a yellow background promoting a live stream at 10 pm. The image includes a collage of scenes from a TV show, featuring characters in school uniforms, dressed in costumes, and at social gatherings.
Television screen displaying the text 'Stream now, Watch live 8:30pm, Season Finale', with the Channel 4 logo on the left side.

Credits:

Found Studio

Creative Director –  Clayton Welham

Agency - Pentagram

Creative Lead - Jack Seymour

Production – Felix Jude West, Sophia Georgiou, Rain Osgood

3D Artists - João Lucas, Ambrogio Bergamaschi, Corentin Aznar, Andrea Marshall